When most people hear the term “media training,” they think of damage control — such as learning how to survive…
Trade tariffs don’t usually factor big in marketing strategies — but that may be changing. In recent months, talk of…
If your job entails B2B content marketing or corporate communications, you’ve likely heard of AP Style (aka Associated Press Style).…
Authenticity is more than a buzzword—it’s a driving force behind customer trust. And one of the most powerful ways to…
Just as it’s become part of our everyday lives, social media is completely reshaping public relations. Platforms like LinkedIn, Facebook,…
B2B brands must expect the unexpected. Whether a cybersecurity breach, negative press, product failure, or executive scandal, a problem can…
We’re excited to share some big news—Carabiner Communications has been named the fifth largest public relations firm by Atlanta Business…
Establishing solid relations with the reporters covering your industry can yield numerous benefits for your brand, from greater visibility and…
“Help, I’ve been newsjacked!” Likely, you won’t ever make that cry on a darkened street corner since newsjacking isn’t something…
In today's competitive business landscape, companies are constantly seeking ways to stand out from the pack and establish themselves as…