Happy Holidays from everyone at Carabiner Communications. We hope your holidays will be filled with joy and laughter through the…
It’s the time of year when people like me dust off their crystal balls, peer in for a look at…
In a previous post, I suggested that the nature of “messaging” has changed so dramatically that the traditional messaging document,…
Googling the exact phrase “Don’t judge a book by its cover” returns nearly 13 million results. That’s an astounding number…
When I emigrated from England to America in the early ‘80s, I found that some of the sayings my mom…
Marketers today have unprecedented, direct communication channels to prospects and customers that have come to dominate messaging. We tell our…
According to a recent marketing performance management and measurement survey, 85 percent of marketers feel increasing pressure to measure marketing’s value…
I had lunch the other day with a friend who asked, hypothetically, if I thought passion for helping a community…
Unless your geek quotient is low, you know that a Jedi mind trick uses powerful suggestion to influence and control…
Carabiner recently developed a case study to serve as a basis for marketing outreach on a client’s behalf. The task…