Peter Baron

Treating the Customer as an Individual

In my year-end blog post, I predicted that 2014 would be the year of the great marketing U-turn – the…

12 years ago

Is LinkedIn’s New Publishing Feature Right For You?

LinkedIn is the ultimate networking platform for professionals. But many think of it primarily as a platform for promoting their…

12 years ago

Crowdfunding: Is Entrepreneurial Acceleration Headed Our Way?

The more I look into crowdfunding, specifically the coming of equity crowdfunding, the more I’m intrigued by the democratization of…

12 years ago

Going forward, we’ll realize that “marketing automation” is really “marketing assistance”

In my December blog post, I predicted that 2014 would be the year of the great marketing U-turn. My third…

12 years ago

My 2014 Prediction: The Great Marketing U-Turn

What’s a blog without year-end predictions? After Dana took her turn in our last post, I peered into the Carabiner…

13 years ago

Grateful

My immersion in Atlanta’s technology scene started over 20 years ago, and during that time I’ve had unique opportunities to…

13 years ago

Want More Success Transforming Leads into Revenue? Personalize the Experience

I’m seeing first-hand that B2B buyers’ expectations are changing. Driven by the fact that they are and will forever remain…

13 years ago

Venture Atlanta: Heavyweights Declare Us Among the Top Five U.S. Startup Cities

I posted last month about the Venture Atlanta Entrepreneur’s Reception as a preview to this year’s Venture Atlanta event, held…

13 years ago

New Survey Reveals Impact of Content Marketing on B2B Brands

The latest report on content marketing for B2B companies finds that 93 percent of these organizations rely on content marketing…

13 years ago

The Direct Line between Compelling Content and Short-Term Growth

I recently talked with execs at a company that had just received a healthy dose of financing. These good people…

13 years ago