Peter Baron

Presenting to Investors: It’s What They Need to Hear, Not What You Want to Say

Last Thursday evening, I attended the Venture Atlanta Entrepreneur’s Reception, thrown by Silicon Valley Bank for the 32 entrepreneurial CEOs…

13 years ago

8 Websites for Startups to Get Free Publicity

Every new company knows that exposure is vital to business success. Without it, your customers and other stakeholders, such as…

13 years ago

Google Debuts New Gmail Categorization Feature, But Is It Curtains For Your Company’s Marketing Emails?

Earlier this year, Google began rolling out its new email categorization functionality for Gmail. Using new Inbox tabs, messages are…

13 years ago

How To Create Customer Connections That Keep Them Smiling

I recently shared some thoughts on how many companies, at least at the time of their initial launch, don’t always…

13 years ago

National Small Business Week Panel Offers Tips for Managing Online Reputation

We just wrapped up another annual National Small Business Week sponsored by the U.S. Small Business Administration, and while there…

13 years ago

Atlanta’s Startup Community Embraces Enterprising Youth

Like many of you, I attended a standing-room only Startup Day Atlanta last week. Flashpoint and Hypepotamus were the sponsors…

13 years ago

Not All Customers Are Created Equal: Four Tools for New Brands to Find the Right Buyers

Over the years I’ve had the opportunity to watch as well as take part in the launch of hundreds of…

13 years ago

Atlanta’s Tech Scene: Still Young and Cool After All These Years

The TAG Business Launch Competition is always fun for me. I love to see the great new companies compete pitch-for-pitch…

13 years ago

New Social Media Marketing Report Highlights Challenges; Most Effective Tactics

A new report reveals insights into the social media strategies of nearly 700 B2B and B2C companies around the world.…

13 years ago