Business Strategy & Insight

Is Your B2B Marketing Suffering From Dashboard Overload?

Business Strategy & Insight / The Connector

Most B2B marketing teams don’t have a data problem. They have a too-much-data problem. Dashboards keep multiplying, reports are getting longer, and metrics continue to pile up across platforms like CRM, email, paid media, web analytics, social, and more. That’s because marketers are often tracking everything: opens, clicks, impressions, likes, form fills, website visits, you […]

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B2B Storytelling in the Age of AI

Business Strategy & Insight / The Connector

A recent Business Insider article made an unexpected point: even in a world racing at breakneck speed toward automation, some of the most in-demand tech roles right now are centered on something deeply human — communication. The author highlights how, despite the proliferation of AI, companies are increasingly seeking experienced storytellers and senior communications leaders.

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When Sales And Marketing Align, Revenue Follows

Business Strategy & Insight / The Connector

Random fact: February 17 is Random Acts of Kindness Day — a reminder that small, thoughtful gestures can brighten someone’s day. In B2B organizations, however, alignment between sales and marketing should never be just random. When these teams work together in a mutually respectful way, the benefits go beyond good feelings — they unlock measurable

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Why B2B Buyers Don’t Believe You (Yet)

Business Strategy & Insight / The Connector

In an AI-saturated, vendor-heavy market, B2B buyers are more skeptical than ever. They’re navigating crowded digital landscapes filled with polished messaging, buzzy claims, and a sea of competing vendor narratives all promising to “transform,” “revolutionize,” or “unlock exponential growth.” But buyers aren’t buying the hype these days — at least not without proof. While traditional

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B2B Marketers Must Sharpen These 3 Skills In 2026

Business Strategy & Insight / The Connector

A new year always brings a fresh wave of goals, budgets, and big ambitions—but 2026 is shaping up to be anything but business as usual. With AI maturing rapidly, buying committees growing more complex, and customer expectations rising, marketers who want to stay competitive need more than just new tools. They need upgraded skills. Whether

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A New Year For Smarter, Tech-Enabled Healthcare

Business Strategy & Insight / Donna Shelton

January has long been synonymous with fresh starts and health resolutions. But the “new year, new you” mindset is playing out differently now than it has in years past. Consumers are no longer relying solely on annual checkups and reactive treatment plans. Instead, they’re embracing a more proactive, personalized, and data-driven approach to health. At

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Our 6 Top Tools For The B2B Marketer’s Toolbox

Business Strategy & Insight / The Connector

B2B marketing runs at breakneck speed, meaning that having the right MarTech stack isn’t just helpful—it’s essential. So, in our continual pursuit of productivity nirvana, our team has tested countless B2B marketing tools that claim to improve efficiency and performance: Check out our top choices this year, including why each earns a spot on our

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October Reminder: Why Cybersecurity Is Everyone’s Job

Business Strategy & Insight / The Connector

October is Cybersecurity Awareness Month, an annual initiative led by the Cybersecurity and Infrastructure Security Agency and the National Cybersecurity Alliance. It serves as a reminder that cybersecurity best practices aren’t just an IT concern but an overall business imperative. This year’s theme “Stay Safe Online” underscores that simple, everyday actions can make a powerful

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7 Tips For Elevating Your In-Person Networking Game

Business Strategy & Insight / The Connector

It’s hard to believe Venture Atlanta 2025 is right around the corner! In a short time, founders, investors, and industry leaders will be gathering to make connections at the Southeast’s largest technology showcase event. Whether you’re attending #VA2025 or another in-person happening, preparation is key. To help ensure you get the most from the experience,

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5 Ways To Boost Your B2B Marketing Skills

Boost B2B Marketing Skills This Self-Improvement Month

Business Strategy & Insight / The Connector

September marks Self-Improvement Month, providing a timely opportunity for marketers to pause, reflect, and identify ways to improve what they do. Remember: In the fast-paced world of B2B marketing, staying relevant means not just keeping up with trends but also actively investing in your own development. Here are five ways to make self-improvement a priority

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