Business Strategy & Insight

Watch Our Webinar Replay: How to Build Better Business Opportunities on LinkedIn

Business Strategy & Insight / Peter Baron

Over the years, our agency has led corporate programs on how to optimize LinkedIn to grow your network and build more authentic relationships. We recently shared some of this knowledge by hosting a free, 30-minute webinar, “How to Build Better Business Opportunities on LinkedIn.” Why LinkedIn? For one, it’s the number one social channel for […]

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How a Dumpster Truck Got Me Thinking About Website Effectiveness

Business Strategy & Insight / Sara Wakefield

Our basement recently flooded, leaving quite a mess and lots of household items ruined. We had some tossing out to do—so much so that I realized we needed one of those DIY dumpsters that a business brings to your home and leaves for you to fill, and then returns to haul it away. I knew

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Why B2B Companies Need a Social Strategy

Business Strategy & Insight / Peter Baron

Social media use remains high as people continue to rely on it to connect with family, friends—and yes, brands. In fact, it’s extremely likely that your B2B company is on LinkedIn (the most popular social network for businesspeople) and may also have a presence on Facebook, Twitter, or Instagram. But are you using these channels

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3 Tips for Giving Virtual Event Fatigue the Boot

Business Strategy & Insight / Peter Baron

The pandemic has brought with it many changes, including the temporary halting of in-person meetings due to social distancing requirements. While Zoom videoconferences and webinars have become de rigueur, they’ve also become increasingly less effective, likely due to their overuse. Think about it – it’s not unusual for a businessperson to participate on multiple videoconferences

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Why Buyer Personas Should Be at the Heart of Your Marketing Strategy

Business Strategy & Insight / Peter Baron

Marketers tend to think they know their prospects, but how well do they know them really? With the increasing role of marketing automation and a global pandemic in play, the reality is that most companies are getting farther away from their customers and prospects, not closer, meaning we don’t know them as well as we

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Two Great “Gifts” for More Effective Marketing

Business Strategy & Insight / Peter Baron

As marketers, don’t we deserve a little something for ourselves under the tree this holiday? Give yourself a gift that can help you better reach and engage your target audience in 2021: Carabiner’s “Get-It Score” evaluation is the best kind of gift—it’s absolutely free! We’re offering to take a look at one of your top

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Media Training: Not Just for CEOs Anymore

Business Strategy & Insight / Peter Baron

Traditionally, only C-level executives were put through the rigors of media training. After all, they’re the ones at the top of the food chain and most likely to speak as company representatives, right? However, more companies—especially larger ones—are finding that some basic media training makes sense for employees at other levels too. Beyond the

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Venture Atlanta Engenders Spirit of Entrepreneurism, Even in All-Digital Format

Business Strategy & Insight / Peter Baron

I really appreciate that in the face of adversity, this year’s Venture Atlanta pivoted to become Venture Atlanta Live Online and delivered its first-ever, all-digital event. While an alternative course would have been to cancel or postpone until after the pandemic, the Southeast’s largest investor conference evolved, recognizing that it is vital to supporting the

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Out-of-the-Box Thinking: Why Creativity is Vital for Business

Business Strategy & Insight / Peter Baron

In the British town where I grew up, there’s a well-known story about how a young boy helped to get a double-decker bus unstuck from under a railway bridge. The driver didn’t realize the bus was too tall to pass under the bridge, and so he got the vehicle really lodged in there. Engineers were

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Creating More Meaningful Interactions in a Virtual World

Business Strategy & Insight, Lead Generation / Peter Baron

4 Ways to Create More Meaningful Online Interactions

These days, our business interactions have shifted almost exclusively to the digital environment. Here are 5 things you can do to make your online communications more meaningful.

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