Marketing Automation

6 Tips for Better Email Marketing

Email marketers are in constant competition for subscribers' time and attention. How do you break through the noise? We'll give…

7 years ago

Email + Social = The New BFFs

Email vs. Social—which one is more important and will generate the most revenue? The short answer, both! It's no longer…

7 years ago

Dear Customer: Will You be Mine?

Have your marketing automation practices hit a rough patch with your customers? Are you having a hard time breaking through…

7 years ago

Is the Marketing Pendulum Swinging? (Part 2 of 2)

In Part One of this series, we looked at the rise and possibly the decline of email marketing due to…

8 years ago

Is the Marketing Pendulum Swinging? (Part I of 2)

According to a survey of 244 marketers, 45 percent of respondents said email was one of the most effective online…

8 years ago

Infographic: Highlights from the Last Dozen B2B Storytelling Years

What are the big communications trends over the last 12 years? Our newest installment of the B2B Storytelling Infographic picks…

10 years ago

Treating the Customer as an Individual

In my year-end blog post, I predicted that 2014 would be the year of the great marketing U-turn – the…

12 years ago

Going forward, we’ll realize that “marketing automation” is really “marketing assistance”

In my December blog post, I predicted that 2014 would be the year of the great marketing U-turn. My third…

12 years ago