B2B

Improving Healthcare Outcomes and Lowering Costs Via Remote Patient Monitoring

Business Strategy & Insight / Donna Shelton

The COVID-19 pandemic made especially clear the need for telehealth services that can be used to care for people outside of traditional healthcare settings, such as hospitals and physician offices. A cousin of telehealth, remote patient monitoring (RPM) is particularly useful in the daily management of chronic diseases such as hypertension, COPD, diabetes, obesity, and

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6 Tips for Making Your Virtual Conference More Engaging

Business Strategy & Insight / Peter Baron

Due to the ongoing COVID-19 pandemic, virtual conferences and events have become commonplace. And while they can never really take the place of in-person events, in our current times they’re a necessity. Even as some events cautiously return to limited in-person attendance, others are remaining digital only or are offering virtual attendance as an option

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Watch Our Webinar Replay: How to Build Better Business Opportunities on LinkedIn

Business Strategy & Insight / Peter Baron

Over the years, our agency has led corporate programs on how to optimize LinkedIn to grow your network and build more authentic relationships. We recently shared some of this knowledge by hosting a free, 30-minute webinar, “How to Build Better Business Opportunities on LinkedIn.” Why LinkedIn? For one, it’s the number one social channel for

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Why B2B Companies Need a Social Strategy

Business Strategy & Insight / Peter Baron

Social media use remains high as people continue to rely on it to connect with family, friends—and yes, brands. In fact, it’s extremely likely that your B2B company is on LinkedIn (the most popular social network for businesspeople) and may also have a presence on Facebook, Twitter, or Instagram. But are you using these channels

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Getting Started with LinkedIn Advertising

Lead Generation / Peter Baron

While LinkedIn advertising can be costlier than other platforms, the results can be substantial. For instance, LinkedIn is 277 percent more effective than either Facebook or Twitter for lead generation. In fact, with 80 percent of online B2B leads coming from LinkedIn, it makes sense for companies to allocate a portion of their ad dollars

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3 Tips for Giving Virtual Event Fatigue the Boot

Business Strategy & Insight / Peter Baron

The pandemic has brought with it many changes, including the temporary halting of in-person meetings due to social distancing requirements. While Zoom videoconferences and webinars have become de rigueur, they’ve also become increasingly less effective, likely due to their overuse. Think about it – it’s not unusual for a businessperson to participate on multiple videoconferences

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Clubhouse: The Next Big Thing for Virtual Networking

Social Media / Rachel Simon

We’ve talked before about ways to use LinkedIn to grow your business connections online. However, there’s another social network you’ll probably be hearing more about. Clubhouse is an invitation-only, audio-based social media app that lets members explore areas of interest while also sharing their thoughts and subject matter expertise. It’s likely you’ll find that Clubhouse

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Why Traditional PR Is Coming Back in Vogue

PR & Marketing / Peter Baron

We are firmly planted in the digital age, with email, social channels, websites, and online advertising a mainstay of the marketer’s toolbox. It’s been this way, really, since the early 2000s ushered in high-speed Internet (half of all Americans had broadband by 2007) and people began spending more and more of their business and personal

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5 Steps for Planning a Paid Social Campaign

Lead Generation / Peter Baron

Paid social campaigns are a popular way to reach audiences in places where they are spending time online, such as on LinkedIn, Facebook, or Instagram. In fact, 72 percent of B2B marketers who use paid digital channels say that they are using paid social. While the premise of paid social seems simple enough, it requires

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Why Buyer Personas Should Be at the Heart of Your Marketing Strategy

Business Strategy & Insight / Peter Baron

Marketers tend to think they know their prospects, but how well do they know them really? With the increasing role of marketing automation and a global pandemic in play, the reality is that most companies are getting farther away from their customers and prospects, not closer, meaning we don’t know them as well as we

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