Put Social Selling to Work
Learn how to put social selling and content marketing to work for your business, making your social network a driving force behind bringing leads through the sales pipeline.
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Peter Baron
Goofy Goggles, and a Strange Finnish Word
The 2016 ATDC Startup Showcase reinforced that with each generation of technology, we seem to be getting closer to sales and marketing solutions that are easy to implement, available to smaller companies and quicker to generate results.
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Driving with an Eye to the Future
As technology drives us ahead, Peter Baron provides advice to the marketing strategist on embracing new ideas and keeping an eye towards the future, considering both sides of the coin and the tech impact on long-range plans for business.
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One Chief Chick: Q&A with ATDC’s Jennifer Bonnett, Founder of StartupChicks
I recently sat down with technology entrepreneur and ATDC’s acting general manager, Jennifer Bonnett, to learn what it’s been like to grow her career from software developer to CTO to startup community catalyst, and more.
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Eight Things to Know About Your Prospects
Today, marketers are digging deeper into understanding their buyers by learning more than what’s on the surface. Identifying characteristics beyond a simple profile can give you insights that can ultimately sharpen marketing messages, streamline your selling process, and optimize your marketing dollars so efforts aren’t wasted on selling the wrong message to the wrong audience.
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Active Learning, Local Involvement, and Beer: Q&A with Entrepreneur, VC Bill Jones
In the 30 years that I’ve worked in the tech and life science sectors in Atlanta, I’ve met some really smart people. In my “B2B Visions” series of posts, I am taking the opportunity to introduce you to some of them. Today, I have the pleasure of sharing a conversation I had with Bill Jones of local VC firm, TechOperators.
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Four Marketing Lessons from Television’s “Golden Age”
When I immigrated to the United States from the United Kingdom 34 years ago, I quickly realized that while we share some things in common culturally, in reality, a common language separates us! One of the first differences I noticed, and that still persists today, is how many American pop culture references—from television, movies and sports—creep into business conversation.
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Integrated Content Campaigns Can Help Your Customers Find You
Do you remember playing hide ’n’ seek or catch ’n’ kiss when you were a kid? If you really wanted to get caught, you’d make it easy for your friends or that cute girl or boy to find you, right? Now that you’re a sales or marketing whiz, don’t you wish your customers could find you as easily?
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B2B Visions: Fuel Mobile Marketing through the Power of Where
In my earlier blog post, “Warming Up for 2015,” I talked about focusing on what you do best and leveraging resources to help you succeed in the B2B marketplace. Many times, our best resources are other colleagues and peers who offer a little different insight into what trends and issues they see shaping the B2B
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Warming Up for 2015
It’s the time of year when people like me dust off their crystal balls, peer in for a look at what lies ahead, and share the goods with friends like you. This season, wearables and the Internet of Things and advances in mobile continue to dominate, and I expect we’ll all hear a good deal
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